Above the Fold

When creating mechanicals for website strategy, or Strategic UI/UX, we often make recommendations for content that should be visible above the fold. In the context of Web search/usage, the term above the fold refers to the part of the web page a user can see without having to scroll down or use the scroll bar within their web browser. In general, this space is at the top of a Web page, and is considered prime real estate for visibility and getting information seen most efficiently. The term, itself, is derived from the web’s ephemeral predecessor, the newspaper, in which the most poignant stories—the ones that would be more likely to sell that particular newspaper over competing papers—were those that were above the crease on Broadsheet or Berliner sized papers. Web strategists use the term above the scroll interchangeably with above the fold.Read More

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