The Creative Process

Oftentimes when approached by clients and agencies, we’re asked about our creative process at ERA404. While people can easily see a step-by-step diagram of our development process, broken down by time, cost and client interaction, we have never really outlined how the creative process works here. This is partially because development, which is creative in its own right, is considerably more objective, pragmatic, and analytical. The process is linear, relying on previous checkpoints to proceed to latter ones.Read More

Tags | checklist, creative process, creativity, design, development, diagram, flow chart, innovation, milestones, problem, prototyping, stepping stones