www.era404.com Site Relaunch

NEW YORK CITY—ERA404 Creative Group, Inc., the New York design, development and strategy studio, is pleased to announce the launch of its newly revamped website, portfolio and client portal.

The new www.era404.com showcases selected work from the past decade of business and is part of a strategy to reposition themselves as leaders in multi-disciplinary creative and forward-thinking development. The site features an online portfolio, creative reel and dozens of other HD videos that make use of HTML5 and browser-native players, eluding the requirement of plugins for Adobe^® Flash and Apple^® Quicktime videos. Each page of the site is saturated with social media options (Facebook, Twitter, Pinterest, and Google Plus) and the site has been re-engineered to be optimized for search engines, RSS feeds, Facebook OpenGraph, mobile (and tablet) devices and responsiveness to multiple browsers/platforms/resolutions.Read More

Tags | agency, creative direction, design, development, don citarella, era404, facebook, flash, google plus, mike citarella, mobile, new york, nyc, opengraph, pinterest, relaunch, responsive, rss feeds, site, strategy, studio, tablet, technical direction, twitter, www.era404.com

ERA404 Creative Group Rebranding

Commemorating Their 10-Year Anniversary, ERA404 Gets a New Identity

ERA404 Creative Group, a long-standing creative studio based in New York City, is unveiling the company’s new corporate identity this quarter. ERA404 (formerly era//404) has made the choice to update their 10-year-old mark, its supplemental iconography and palette, even the company name.Read More

Tags | brand, branding, creative, creative director, design, don citarella, era404, firm, group, new york, new york city, nyc mike citarella, rebrand, rebranding, studio

The 8 Coolest Holiday Pop-Up Shops

Target Holiday Boat (2002)

In possibly the most epic holiday pop-up shop ever, Target created a temporary holiday bazaar on a 220-foot barge in New York’s Hudson river. For two weeks, the ship featured 92 holiday products–a number chosen from the classic holiday lyric “for kids from 1 to 92.”

Recommended Links

• Original Article on Fast Company’s site
• ERA404 Portfolio – U.S.S. Target
• ERA404Portfolio – Target Benchmarks Central Park
• ERA404 Press – ERA404 is Right On Target

Tags | bazaar, coolest, corporation, event design, fast company, fastcompany, holiday, hudson river, new york, new york city, nyc, pop-up store, target, target holiday boat

Beautiful Children Susceptible to Viral Marketing

ERA404 Viral Video Gets Rave Reviews on Gawker, Adrants

“In this competitive publishing environment, you need book promotions that are really HOT…This is truly forward-thinking strategic marketing.”

Hamilton Nolan, Gawker

“We’ve seen a lot of videos used to promote all sorts of things…This is one of the best.”

Steve Hall, AdRants

Read More

Tags | arthur ashe foundation, australian trade commission, beautiful children, broadway video, charles bock, citarella, creative group, design, development, dionne michelle, don citarella, era404, greg stadnik, guerrilla, hello kitty, herb ritts, jonathan safran foer, marketing, mike citarella, new york, pop culture, production, publisher, random house, sanrio, slinky fox video, target corporation, video, viral marketing, viral video

ERA404 Credited in Signature Weddings, by Michelle Rago

Creative Director, Don Citarella, receives credit in new book by client

NEW YORK — Michelle Rago, an event designer and the founder of Michelle Rago, Ltd., included a credit in her new book, Signature Weddings: Creating a Day Uniquely Your Own, to the book’s pitch designer and Creative Director of ERA404 Creative Group, Inc., Don Citarella.Read More

Tags | book design, citarella, concept design, creative director, dasha wright, designation, don citarella, era404, frances schultz, kim hirst, michelle rago, michelle rago ltd, new york, signature weddings, weddings