10 Questions Before Beginning Web Development

What every prospective online homeowner should consider before breaking ground

When we’re approached about beginning a new Web presence, ecommerce system, or mobile or web application (referred to simply as “site” below), ERA404 likes to pose 10 questions to our clients. This not only stirs up ideas to begin the process, it also allows all parties to fully explore what the process of Web development entails.Read More

Tags | 10 questions, adjectives, audience, breaking ground, budget, business, citarella, competition, era404, goals, marketing, new web, questionnaire, strategy, success, web costs

Designing Data

When ERA404 first hung out its shingle, we quickly found ourselves entrenched in a world of marketing and promotion. Clients would approach us about viral marketing campaigns to spread the word on their new novels, transforming sales spaces to better draw shoppers to their new products, and create cohesive printed collateral material to promote their new businesses. Our designers predominately worked with these businesses’ sales forces with the simple goal of creating an authentic connection with their customers.Read More

Tags | ancestral photos, assets and liabilities, bankrupt businesses, biological dates and events, business bankruptcies, cloud services, collateral material, data sets, data visualizations, data visualizing, donut graph, draw shoppers, financial charts, folksonomy, geographical charts, labor and overtime records, marketing, marketing campaign, media assets, network nodes, new business, new novel, new products, organizing data, pantone moods, pie chart, printed collateral, process, promotion, sales force, sales spaces, shipping manifests, software manifests, solicited vs. unsolicited email, spread the word, transform, viral marketing, workflow

Beautiful Children Susceptible to Viral Marketing

ERA404 Viral Video Gets Rave Reviews on Gawker, Adrants

“In this competitive publishing environment, you need book promotions that are really HOT…This is truly forward-thinking strategic marketing.”

Hamilton Nolan, Gawker

“We’ve seen a lot of videos used to promote all sorts of things…This is one of the best.”

Steve Hall, AdRants

Read More

Tags | arthur ashe foundation, australian trade commission, beautiful children, broadway video, charles bock, citarella, creative group, design, development, dionne michelle, don citarella, era404, greg stadnik, guerrilla, hello kitty, herb ritts, jonathan safran foer, marketing, mike citarella, new york, pop culture, production, publisher, random house, sanrio, slinky fox video, target corporation, video, viral marketing, viral video