innovation
The Ryanair of Design
December 2, 2013 - News Articles
For frugal latitudinarians, Ryanair is a blessing. You can find tickets for as little as €1 to whisk you off to a growing set of your favorite European cities. They truly are the GoDaddy of airlines, with an inexpensive base price, a million options for billable add-ons, and even their CEO, Michael O’Leary, projects a similar public persona to GoDaddy’s Bob Parsons.Read More
The Creative Process
January 28, 2013 - News Articles
Oftentimes when approached by clients and agencies, we’re asked about our creative process at ERA404. While people can easily see a step-by-step diagram of our development process, broken down by time, cost and client interaction, we have never really outlined how the creative process works here. This is partially because development, which is creative in its own right, is considerably more objective, pragmatic, and analytical. The process is linear, relying on previous checkpoints to proceed to latter ones.Read More
