Google Author and Publisher Tags

Google is piloting the index of author and publisher information in search results to help users discover content created by you on the various blogs and news sites on which you contribute. Adding an “author” tag to your blogs and news articles, or a “publisher” tag to your corporate news articles, press releases, and informational resources (such as this one) can help link users to additional articles on your site, or other sites, which you’ve written. The advantages to these new tags are apparent, especially considering how easy they are to implement.
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Tags | author, contribute as, contributor to, google, mark-up, publisher, rich snippets, structured data testing too, tag

Introducing Penguin

Social engagement, rather than search engine trickery, yields top Google results.

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Tags | algorithm, brand, facebook, fast company, google, google plus, linkedin, optimize, pagerank, panda, penguin, pinterest, rank, ranking, search engine, seo, twitter, youtube

23 Tips for Optimizing a Blog’s Google Sitelinks

What are Sitelinks?

The links shown below some of Google’s search results (1), called sitelinks (2), are meant to help users navigate sites. Indexing is the process by which search providers scan websites to extract the information that may be potentially searched by users to properly organize each site among relevent results. Google’s indexer analyzes the link structure of each site to find shortcuts that will save users time and allow them to quickly find the information they’re searching.Read More

Tags | best practices, blogger, blogs, blogspot, google, google.com, information resource, page rank, pagerank, quality, recommendations, site links, sitelinks, tips, tricks, wordpress