www.era404.com Site Relaunch

NEW YORK CITY—ERA404 Creative Group, Inc., the New York design, development and strategy studio, is pleased to announce the launch of its newly revamped website, portfolio and client portal.

The new www.era404.com showcases selected work from the past decade of business and is part of a strategy to reposition themselves as leaders in multi-disciplinary creative and forward-thinking development. The site features an online portfolio, creative reel and dozens of other HD videos that make use of HTML5 and browser-native players, eluding the requirement of plugins for Adobe^® Flash and Apple^® Quicktime videos. Each page of the site is saturated with social media options (Facebook, Twitter, Pinterest, and Google Plus) and the site has been re-engineered to be optimized for search engines, RSS feeds, Facebook OpenGraph, mobile (and tablet) devices and responsiveness to multiple browsers/platforms/resolutions.Read More

Tags | agency, creative direction, design, development, don citarella, era404, facebook, flash, google plus, mike citarella, mobile, new york, nyc, opengraph, pinterest, relaunch, responsive, rss feeds, site, strategy, studio, tablet, technical direction, twitter, www.era404.com

ERA404 Creative Group Rebranding

Commemorating Their 10-Year Anniversary, ERA404 Gets a New Identity

ERA404 Creative Group, a long-standing creative studio based in New York City, is unveiling the company’s new corporate identity this quarter. ERA404 (formerly era//404) has made the choice to update their 10-year-old mark, its supplemental iconography and palette, even the company name.Read More

Tags | brand, branding, creative, creative director, design, don citarella, era404, firm, group, new york, new york city, nyc mike citarella, rebrand, rebranding, studio

A Guide to ERA404’s Acronyms

Oftentimes, in work, we tend to use acronyms to describe the creative and developmental process. And while we typically provide a glossary in our agreements and proposals, sometimes they can become a little confusing. Listed below is a glossary of some of the acronyms we use and their definitions.Read More

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Beautiful Children Susceptible to Viral Marketing

ERA404 Viral Video Gets Rave Reviews on Gawker, Adrants

“In this competitive publishing environment, you need book promotions that are really HOT…This is truly forward-thinking strategic marketing.”

Hamilton Nolan, Gawker

“We’ve seen a lot of videos used to promote all sorts of things…This is one of the best.”

Steve Hall, AdRants

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Tags | arthur ashe foundation, australian trade commission, beautiful children, broadway video, charles bock, citarella, creative group, design, development, dionne michelle, don citarella, era404, greg stadnik, guerrilla, hello kitty, herb ritts, jonathan safran foer, marketing, mike citarella, new york, pop culture, production, publisher, random house, sanrio, slinky fox video, target corporation, video, viral marketing, viral video

Behind the Design: Brooklyn Style

HOW International Design Annual

“Many wine drinkers select wines in part because of the label,” says Creative Director, Don Citarella about his recent designs for the Brooklyn Wine Co.’s Feliz White and Red. “Our main goal was to entice customers to take that first sip. Afterward, the wines speak for themselves.”

To appeal to both Brooklynites and wine connoisseurs, the labels for two of the eight varieties, which will be released over the next two years, feature an image of Brooklyn’s iconic bridge.Read More

Tags | adam goldstein, annual, brooklyn wine, citarella, competition, creative group, design, don citarella, era404, feliz red, feliz white, how, international, packaging, ryan seslow, wine labels, winner

ERA404 Packaging Design in the New York Times

Florence Fabricant, journalist for The New York Times Dining & Wine section, recently ran the below story and photo, “Food Stuff.” The article prominently displays the Brookyn Wine Co.Wine Labels—Feliz Red, Feliz White—designed by ERA404 Creative Group.

This article is reprinted from The New York Times Dining & Wine section.
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Tags | adam goldstein, brooklyn, brooklyn bridge, brooklyn wine, brooklynites, citarella, design, don, era404, feliz red, feliz white, florence fabricant, nyt, packaging design, the new york times, wine labels