creative group
Beautiful Children Susceptible to Viral Marketing
April 30, 2008 - Press Releases
ERA404 Viral Video Gets Rave Reviews on Gawker, Adrants
“In this competitive publishing environment, you need book promotions that are really HOT…This is truly forward-thinking strategic marketing.”
Hamilton Nolan, Gawker
“We’ve seen a lot of videos used to promote all sorts of things…This is one of the best.”
Steve Hall, AdRants
Behind the Design: Brooklyn Style
April 1, 2008 - Press Releases
HOW International Design Annual
“Many wine drinkers select wines in part because of the label,” says Creative Director, Don Citarella about his recent designs for the Brooklyn Wine Co.’s Feliz White and Red. “Our main goal was to entice customers to take that first sip. Afterward, the wines speak for themselves.”
To appeal to both Brooklynites and wine connoisseurs, the labels for two of the eight varieties, which will be released over the next two years, feature an image of Brooklyn’s iconic bridge.Read More
ERA404 Hired to Design Site for Tennis Legend, Arthur Ashe
February 27, 2007 - Press Releases
NEW YORK—On the 14th anniversary of the death of tennis legend, Arthur Ashe, Jeanne Moutoussamy-Ashe and ERA404 Creative Group, Inc., launched the official site devoted to his life, lessons and legacy—ArthurAshe.org.
In early July, ERA404 was approached by former client, Jeffrey Ernstoff(www.ernstoffcreative.com), with an interesting project in mind—to work with Arthur Ashe’s widow, Jeanne Moutoussamy-Ashe and design a site devoted to her late husband’s work.Read More
Honoring Ashe
February 7, 2007 - News Articles
The New York Times, Miami Herald and USA Today Run Stories on ERA404-designed Site
Major news and media outlets ran stories today to promote the launch of ArthurAshe.org. The official site of Arthur Ashe was designed by ERA404 and commissioned by Ashe’s widow, Jeanne Moutoussamy-Ashe.
