benchmark
Going, Going, Gone!
November 24, 2003 - Press Releases
RANDM, NYC-based events and fashion show producer, commissioned Don Citarella, of ERA404 Creative Group (www.era404.com), to illustrate 20 wall-sized murals as a backdrop for the Target Benchmarks Central Park event at Christie’s. Below is the story that ran on the Central Park Web site.
11-24-2003—It was a night to remember as Christie’s hosted the Central Park Conservancy’sfirst benefit auction on Thursday, November 20. Presided over by Regina Peruggi, president of the Conservancy, and trustee Candice Bergen, the event raised close to $400,000 for the ongoing care and preservation of Central Park. The evening included both silent bids and a live auction, which was conducted by Christie’s auctioneer John Hayes. This was the grand finale of Target Benchmarks Central Park, a public art project that transformed 53 ordinary park benches into unique works of art.Read More
ERA404 Illustrates Target Benchmark Event at Christie’s
November 20, 2003 - Press Releases
NEW YORK CITY—On November 20, 2003, Target held their “Target Benchmarks Central Park” auction at Christie’s and ERA404 was pleased to again participate in its production.
“We’ve worked with Target twice in the past,” said ERA404 Creative Director Don Citarella, “and always look forward to their projects. They consistently create wonderful events. We’re thrilled to work with them.” In the past, ERA404 teamed up with events and fashion show production company, RANDM, to design the Target Holiday Boat for Christmas 2002 and the Sonia Kashuk Ice Cream truck, which promoted her new line to NYC fashion editors.Read More
