Behind the Design: Brooklyn Style

HOW International Design Annual

“Many wine drinkers select wines in part because of the label,” says Creative Director, Don Citarella about his recent designs for the Brooklyn Wine Co.’s Feliz White and Red. “Our main goal was to entice customers to take that first sip. Afterward, the wines speak for themselves.”

To appeal to both Brooklynites and wine connoisseurs, the labels for two of the eight varieties, which will be released over the next two years, feature an image of Brooklyn’s iconic bridge.Read More

Tags | adam goldstein, annual, brooklyn wine, citarella, competition, creative group, design, don citarella, era404, feliz red, feliz white, how, international, packaging, ryan seslow, wine labels, winner

ERA404 Packaging Design in the New York Times

Florence Fabricant, journalist for The New York Times Dining & Wine section, recently ran the below story and photo, “Food Stuff.” The article prominently displays the Brookyn Wine Co.Wine Labels—Feliz Red, Feliz White—designed by ERA404 Creative Group.

This article is reprinted from The New York Times Dining & Wine section.
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Tags | adam goldstein, brooklyn, brooklyn bridge, brooklyn wine, brooklynites, citarella, design, don, era404, feliz red, feliz white, florence fabricant, nyt, packaging design, the new york times, wine labels

Creating a Lifestyle Brand

Entrepreneur Works with ERA404 to Promote Brooklyn as a Culture

Adam Goldstein is pioneering a strong community in the heart of Brooklyn’s Park Slope—bringing together neighbors by sponsoring local events such as wine tastings and classes. Red White and Bubbly (www.brooklynwineco.com) has generated a remarkable following by appealing to city dwellers with busy schedules and a broad spectrum of interests beyond their core product catalog. When it came to the online presence for this cultural phenomenon, Adam came to ERA404 Creative Group to design, develop and launch brooklynwineco.com.Read More

Tags | adam goldstein, brooklyn, brooklyn wine company, citarella, culture, design, development, feliz red, feliz white, labels, lifestyle, red white and bubbly, shop, store, wine