Information Resources
Twitter Cards
February 18, 2013 - Information Resources
If you’re an avid user of Twitter, you’ve probably noticed the new links that show up on the bottom of certain tweets in your feed. The links say “View Summary” and allow you to read the title and excerpt of an article, along with a thumbnail of the article’s featured image. Those links are called Twitter Cards, come in three different varieties: summaries, photos, and player, and have two different layouts: web and mobile.Read More
Above the Fold
February 18, 2013 - Information Resources
When creating mechanicals for website strategy, or Strategic UI/UX, we often make recommendations for content that should be visible above the fold. In the context of Web search/usage, the term above the fold refers to the part of the web page a user can see without having to scroll down or use the scroll bar within their web browser. In general, this space is at the top of a Web page, and is considered prime real estate for visibility and getting information seen most efficiently. The term, itself, is derived from the web’s ephemeral predecessor, the newspaper, in which the most poignant stories—the ones that would be more likely to sell that particular newspaper over competing papers—were those that were above the crease on Broadsheet or Berliner sized papers. Web strategists use the term above the scroll interchangeably with above the fold.Read More
Scoping a Project
February 12, 2013 - Information Resources
Every year, long before the ice thaws and the ground softens, my father takes a cup of coffee out to the farthest corner of the yard and studies a medium-sized rectangle of roped off terrain that will become his garden. The footage is limited, living in a modest suburb in Michigan, but in his mind, the objectives are organized into columns and rows.
- Anxiety: What environmental factors should be concern me?
- Trust: Will I get out what I put in?
- Expectations: What level of commitment should I prepare for, in terms of budget? Labor? Upkeep?
- Comfort: What is a realistic yield for an endeavor of this size?
When breaking ground on any mission that will require his time, energy, and resources, my father knows that thorough, comprehensive planning, coupled with a solid foundation, will make all the difference in the success of his venture.Read More
Disabling Caching with .htaccess
October 23, 2012 - Information Resources
For our friends and fellow designers who would rather not have to perpetually clear browser cache while fine-tuning CSS, Actionscript, ads or procedural images, you might want to have a look at the following apache/.htaccess directive:Read More
Twitter API Update Causes WordPress Widget Problem
October 15, 2012 - Information Resources
WordPress siteholders that are using a Twitter widget that requires blogger.js, might want to consider the following link:Read More
A Decade of Lessons in Small Business Management
October 7, 2012 - Information Resources
As we round third plate to complete our 10th year of business at era404, it’s impossible not to reflect upon the previous decade’s successes and lessons. In fact, despite the enormous pride we have for our successes—the awards we’ve won, the opportunities we’ve been afforded, the pieces we’ve created—it was in the lessons that our company grew the most. We can only assume that the same way the triumphs and tribulations of a child’s first ten years shape his or her personality, a business uses its own experiences to analyze the risks it will take and the directions it will pursue.
The first ten years weren’t always easy. Read More
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