Information Resources
A Guide to ERA404’s Acronyms
Oftentimes, in work, we tend to use acronyms to describe the creative and developmental process. And while we typically provide a glossary in our agreements and proposals, sometimes they can become a little confusing. Listed below is a glossary of some of the acronyms we use and their definitions.
A4Paper size used outside of North America roughly equal to Letter size
AJAXAsynchronous JavaScript and XML, a method for passing information to/from a web server and/or database without publishing/changing the current page of a site or application
ASPActive Server Pages, Microsoft’s Scripting Engine
Blogshort for Web log or Web catalog
CGICommon Gateway Interface, a method for creating dynamic web pages, typically written in PERL
CMYKCyan, Magenta, Yellow and Black (keyline), a color printing process used in desktop publishing
Creative UI/UXCreative User Interface / Experience, sometimes referred to as Visual Design or Digital Mock-ups
CSSCascading Style Sheets, an extension to HTML that allows styling of web pages
DNSDomain Name System, records for linking URI/URL records and web servers
DPIDots per inch, a measure of the resolution of a printer
EPSEncapsulated PostScript, a vector graphic format used in desktop publishing
EULAEnd User License Agreement, a site or application terms of use
FPOFor Placement/Position Only, which is text or images inserted as placeholders for actual content
FTPFile Transfer Protocol, a method for uploading and downloading assets to a web server
GIFGraphical Image Format, an image file created by CompuServe type good for artwork and illustration
H&JHyphenation and Justification
HTMLHyperText Markup Language, a sub-set of XML used for creating and displaying web and application content
IAInformation Architecture, a flow chart that shows the path a user type (or multiple user types) could use to follow through a web site or application, commonly referred to as a Site Map
ISOInternational Standards Organization, standard paper sizes such as the above A4
JPG/JPEGJoint Photographic Experts Group, an image file type good for photography
JSPJava Server Pages, Java’s version of ASP and PHP
LipsumShort for Lorem Ipsum, also referred to as greek text or greeking and part of FPO content
LPILines per inch, measurement of lines of halftone dots used in printing
M Weightthe weight of 1000 sheets of paper, used in measuring paper
MySQLMy Structured Query Language, a free database used for most online sites and applications, such as WordPress
PERLShort for the backronym, Practical Extraction and Reporting Language
PDFPortable Document Format, compressed, vector document created by Adobe known for portability
PHPShort for the recursive acronym, PHP Hypertext Processor
PMSPantone Matching System, a spot color system used for matching Pantone (an ERA404 client) inks.
PNGPortable Network Graphic, an image with 32-bit color, used in places that require transparency
RFPRequest for Proposal, issued by companies to ERA404, seeking design or development work
RGBRed, Green, Blue, the colors on a computer monitor
SAASSoftware as a service, sometimes referred to as “on-demand software”, is a software delivery model in which software and associated data are centrally hosted on the cloud
SMARTSpecific, Measurable, Attainable, Relevant, & Timely. All ERA404 work is based on SMART Goals
SQLStructured Query Language, the language of relational databases, like MySQL and Oracle
Strategic UI/UXStrategic User Interface / Experience, sometimes referred to as Mechanicals or Wireframes
TIFF/TIFTagged Image File Format, a common graphics format for desktop publishing
URI/URLUniform Resource Indicator / Locator, commonly known as an address
UV CoatingUltra-violet coating, a paper’s clear varnish or finish cured with ultra-violet light
WYSIWYGWhat You See Is What You Getcontent editors that allow you to see what the content will look like before you publish, such as Adobe Dreamweaver
XMLExtensible Markup Language, a method to store and present data in a format readable by humans
Permalink: https://www.era404.com/info/glossary/