LDJ L’Oréal Professionnel/INOA

LDJ Productions hired ERA404 to help conceptualize the exhibit for their product launch: INOA – Innovation No Ammonia.The event, held at Cedar Lake in Manhattan, NYC,  helped teach salon owners about their new brand. The production design included an interactive floor for revealing presentation materials, a wrap around video wall, and full conceptual renders of a salon that will feature the new product line.