Strategy
Hayden Industrial
Hayden Industrial has grown from providing high performance heat exchangers to managing a team of craftsmen and professionals across a dozen work sites. They hired ERA404 to perform strategy, design, and development on a system to manage the activity of their workcenters, employees, projects, and jobs.
The resulting application was designed for touch-screen interfaces with quick access to features, maximum usage of available real estate, and an intuitive, tailored experience for each level of their growing workforce. Advanced reporting options integrate with a number of Hayden’s pre-existing systems to perform seamless operations.
Business Bankruptcies
BusinessBankruptcies.com noticed a decline in page rank on search engine results pages when Google changed their algorithm to take into consideration responsiveness. They hired ERA404 to redesign and rebuild their bankruptcies tracking database for mobile and tablet devices. At the same time, ERA404 worked with them to refresh the identity of the service, update the strategy to improve user experience and ease-of-use, and reorganize content to better promote their offering.
Their new site, which launched in September 2016, features location-based map listings of local bankruptcy cases, iconography, and infographics to make statistics more digestible.
Frances Schultz
Five years after our launch of her previous site, journalist, taste-maker, world traveler, hostess, Southerner, Sunday painter, and outdoors lover, Frances Schultz, approached ERA404 about a new strategy to focus on her writings, readings, and paintings.
The new FrancesSchultz.com—designed for mobile and tablet users—promotes her work on social media and helps readers: engage with her through her appearances schedule, social media options, and article comments, peruse a gallery of her oil paintings, and purchase her acclaimed book, The Bee Cottage Story.
Upon completion of the project, we asked Frances if she was pleased with the work.
Her reply?
“You are bound to have a guaranteed place in heaven.”
Frances
Beth Temple
After three years, Beth Temple returned to ERA404 to revamp her consultancy site. Following the launch of bethtemple4u.com in the Spring of 2012, user analytics guided the shift in strategy to the areas where her customers most responded: her publications.
With this understanding and the data to support it, ERA404 created a user experience to drive traffic to her posts on LinkedIn and her presentations on SlideShare. The fully responsive one-page site heavily promotes the split calls-to-action of directing users to follow her through social media, and contact her through multiple preferred methods.
“I am a 2x happy client. Great design, great tech. ’nuff said.”
Beth Temple
bethtemple4u.com
I3 Advantage
Summit Imaging has been a leader in endoscopy imaging and patient data management products for 15 years. With their launch of a new product for interventional spine and pain management physicians, they approached ERA404 to create a new umbrella brand for the growing suite of products.
We’re proud to announce the launch of the I3 Advantage product suite, with it’s flagship product, Interventional Spine. Over the next few months, this brand will expand to encompass the award-winning product for endoscopy, I3 Advantage: EndoManager, and continue to unify all upcoming imaging, information, and integration products in different specializations.
We’ve worked with Summit on the strategy of the marketing, design their new identity, stationery system, and interface design, as well as multiple promotional and collateral materials for sales and marketing.
Sullivan + Partners
The design and development of a web site, while significant phases, are frequently a smaller part of the Creative Process than most people think. The production and strategy phases are really what shape the product to align to client expectations and goals.
Sullivan + Partners approached ERA404 to revamp their online presence, re-organize their content and simplify their messaging, engage their core clientele (authors, publishers, and consumer), and provoke their call to action (contact). And all of this needed to happen within a limited timeline and budget.Read More
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