U.S.S. Target – Holiday Pop-up Store

Rand Burrus, of RANDM, approached ERA404 in 2001 to design his vision for the Target Holiday Boat. ERA404 worked on all onsite design work for the USS Target and its adjoining three tents. The event included a display of 92 of the retailer’s hottest products for the holiday season, a redemption center, Internet ordering stations, gift-wrapping, refreshments, and Santa Claus himself, decked head to toe in a Target-dotted suit.

“It is a great benefit to be able to show a client exactly what you have in mind for a project. With my latest project, the comment I heard most often was…‘It looks exactly like the renderings. This is unbelievable!”

Rand Burrus, President
RANDM

Sparkling Wine Labels

The proprietor of Brooklyn Wine Company, Adam Goldstein, hired ERA404 to design his inaugural sparkling wine label for release during the 2010 holiday season. The  Brooklyn Sparkling White label features a water color image of Brooklyn’s iconic bridge.

Hearts of Brooklyn

Red White and Bubbly’s Adam Goldstein hired ERA404 to design the labels for three new wines: The Hearts of Brooklyn Series. ERA404 previously designed the packaging for Brooklyn Wine Company’s Feliz Label Collection and Sparkling White, Altamira’s Sangiovese, and for Pangea’s Sparkling Natural Spring Water.

Illustration for the new pieces was provided by Ryan Seslow. The designs have been applied to packaging, posters, and billboards around Brooklyn.

Pangea

Francesco Tamburriello of Pangea Water, hired ERA404 to redesign the labels for their popular brand of Italian Natural Spring Water. The design of the labels complement Pangea’s uniqueness in that it’s “distilled by time and nature, at heights where pollution can’t reach it.”

The labels come in two varieties—sparkling and still—and feature an image of the Italian Alps under an embossed logo with silver and blue foil stamping.

I3 Advantage

Summit Imaging has been a leader in endoscopy imaging and patient data management products for 15 years. With their launch of a new product for interventional spine and pain management physicians, they approached ERA404 to create a new umbrella brand for the growing suite of products.

We’re proud to announce the launch of the I3 Advantage product suite, with it’s flagship product, Interventional Spine. Over the next few months, this brand will expand to encompass the award-winning product for endoscopy, I3 Advantage: EndoManager, and continue to unify all upcoming imaging, information, and integration products in different specializations.

We’ve worked with Summit on the strategy of the marketing, design their new identity, stationery system, and interface design, as well as multiple promotional and collateral materials for sales and marketing.

Australian Designers Collections Lookbook

Prashanti Kanagasabai, Business Development Manager for The Australian Trade Commission (AusTrade) in New York City hired ERA404 to design the booklet to accompany their event, The Australian Designers Collection. The fashion show in January will unveil Australian fashion designers to the United States and is part of the Ford SuperModels of the World event. The wiro-bound booklet features 16 designers with bios and samples of their work and was printed at Hudson Printing in Long Island City.