The Electronic Theatre Identity

ERA404 was commissioned to develop an updated identity for The Electronic Theatre. The new design would brand the client in a more metropolitan light, as they’d been expanding their target to larger cities.

Following completion of the identity, ERA404 created “The Electronic Theatre Presents” promotional open which was aired on various local television stations across the country.

Phoenix Identity System

Rand Burrus is known throughout NYC for his unique and creative vision in designing and producing events. So when he approached ERA404 about an identity for his new company, Phoenix Event Productions, we knew that this image needed to be as impactive as his work.

The final identity was derived from a gothic representation of a phoenix being reborn.

“I am always amazed at what ERA404 creates! The quality of work is excellent. The turnaround on each and every project was amazing.”

Rand Burrus, President
Phoenix Event Productions