ROOM

Little Brown and Company hired ERA404 to create the web site, book trailer and concept giveaways for the much-anticipated release of Emma Donoghue’s ROOM. The story is told from the viewpoint of a 5-year-old boy who has spent his life in a captivity with his mother. What better way to illustrate the childlike fantasy world and creativity of ROOM than by creating a paper, crayon and tape representation of the room itself.Read More

Lyrek CEMS

ERA404 developed Lyrek Contact and Events Management System for NYC PR, Fashion Promoters and Events Producers. The application fuses a powerful CRM solution for managing an online database of contacts with a mass-mailing tool for organizing events. Lyrek events management empowers users to send invitations for RSVPs, seating assignments, follow-ups and mailblasts to their contacts.

Linda Kessler

Florida wedding and events planner, Linda Kessler, hired ERA404 to showcase her portfolio, press and provide information for clients and prospects. lindakessler.com features full implementation of ERA404 CMS, MediaPASS, Flash animation, an online boutique and dozens of images and press.

John Hodgman

ERA404 was hired to redesign the blog site for John Hodgman, author of Areas of My Expertise and More Information Than You Require. The site features over 500 original blog postings, 12,000 comments, information about his books and appearances, images, cartoons, and quotes from the books.

The blog was designed to have dynamic themes based on the author’s book covers.

My Brooklyn Wine

Brooklyn Entrepreneur, Adam Goldstein, hired ERA404 to design and develop the identity system and  online presence and marketing campaign for his Brooklyn wine shop, My Brooklyn Wine (www.mybrooklynwine.com).  The store features a catalog of 100+ wines and accessories available for purchase online, newsletters, tasting notes, image galleries and a host of other resources for wine aficionados.

Beautiful Children

Author Charles Bock, hired ERA404 to design and develop the web site for his first book, Beautiful Children. The site features seven sections named after the main characters in his novel, that give way to music, videos, artwork, links, blurbs, reviews, message boards, guestbooks, forums, chats and a host of other information about the book and author.

After launching the site, ERA404 created a promotional site (www.slinkyfoxvideo.com) and video—a supposed interview between a teenage runaway and an adult film director—and surreptitiously disseminated it among the web. The video grew virally, reaching thousands of new readers, taking down the site twice and helping the author remain on The New York Times Bestseller list. The video was picked up on Adrants and Gawker leading Hamilton Nolan to call it “truly forward-thinking strategic marketing.”

“Truly forward-thinking strategic marketing.”

Hamilton Nolan
Gawker