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Yahoo GSC 2012

Event Producers David Steinberg and Laurie DeJong approached artists at ERA404 to translate the creative concepting for Yahoo’s 2012 Global Sales Convention set design into a video animatic. These renderings were used to communicate the versatility of a set design that featured video and lighting panels at various levels deep, producing a multitude of impactful “looks”, all fully choreographed to a full production of presentations and theatrical cues.

 

Yahoo! Conceptual 3D

3D Artists worked with event designers at LDJ to build a conceptual animatic of how the Global Sales Convention, using the theme PLAY TO WIN. The concept involved a scale replica football stadium, complete with jumbotron for sales presentation materials, IMAG display of presenters, and logos projected onto fog curtains within the exhibition hall.

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By admin404

Clients and Partners

Pantone Inc.
pantone.com
Carlstadt, NJ

The Herb Ritts Foundation
herbritts.com
Los Angeles

Museum of Modern Art (MoMA)
moma.org
New York, NY

The Target Corporation
targetcorp.com
Minneapolis

Sanrio/Hello Kitty
sanrio.com
San Francisco

The Australian Trade Commission
austrade.gov.au
Australia

Broadway Video
broadwayvideo.com
New York City

LDJ Productions
ldjproductions.com
New York City

The Arthur Ashe Foundation
arthurashe.ucla.edu
Los Angeles, CA

Yahoo! Inc.
yahoo.com
New York City

Heartbeat Ideas
weareheartbeat.com
New York City

Busse Design
bussedesign.com
Oakland, CA

Michelle Rago Ltd.
michelleragodestinations.com
New York City

Modern Bride
Brides (formerly Modern Bride)
New York City

Sharon Haskell
sharonhaskell.com
New York City

Riverhead Books
penguin.com
New York, NY

Gurjot New York
gurjotnewyork.com
New York City

Hayden Industrial
haydenindustrial.com
San Bernardino, CA

Pentagram
pentagram.com
New York City

The Beth Kobliner Company
bethkobliner.com
New York City

Warner Interactive
wbie.com
Los Angeles

Big Beach Films
bigbeachfilms.com
New York City / Maui, Hawaii

Loewy Design
loewydesign.com
Long Island

Jonathan Safran Foer
theprojectmuseum.com
New York City

MVS USA / Seamate
mvsusa.com
Hawthorne, NJ

Jeanne Moutoussamy-Ashe
jeannemoutoussamy-ashe.com
South Kent, CT

Summit Imaging
summitimaging.com
Lee’s Summit, MO

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By admin404

16 Best Practices to Keep your Inbox, Voicemail and Mailbox Free of Solicitations

A few years back, era404 was written up in The Wall Street Journal’s online site, WSJ.com, for an experiment we ran concerning unsolicited email. The experiment was to test if those “Unsubscribe” links actually work. Upon creating a dozen brand new email accounts, we subscribed each to a dozen different online newsletters, contests, subscription services and mailing lists. Then, upon receiving the initial emails from those services, we clicked the “Unsubscribe” link.Read More

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By admin404

Spam FAQ

The Wall Street Journal Online (By Stacy Forster)

Is unsolicited commercial e-mail, or spam, illegal?

There is no federal law against spam. Several states, including Washington and California, have strict laws prohibiting certain junk e-mail, and some individuals have won damages under anti-spam laws. Also, big Internet service providers, such as America Online, have sued to stop bulk e-mailers from sending spam through their networks, claiming the spammers are violating the terms of service by essentially stealing the Internet provider’s resources.Read More

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