FOX Superbowl 39 Logo Animation

ERA404 3D Artists worked with CreativeGroup.TV designer/art director, Gary Keenan, to produce several test animations of the proposed Superbowl 39 logo for the Fox Network. One concept followed traffic along the Jacksonville bridge, through the wires of its rigging and out, where the bridge takes its position as the logo resolves. The second concept used the sharp slashes of the logo’s XXXIX characters as a transitional device out of the programming and into the logo. ERA404 was involved with concepting, 3D animation and execution. The logo was provided by Fox.

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