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ERA404 designs/develops food mag site for Instant Comma, Inc.
NEW YORK CITY — On October 19, 2004, in time for the holiday season, ERA404 Creative Group, Inc., launched the Web presence for CHOW Magazine.
According to CHOW and Instant Comma, Inc., founder, Jane Goldman, CHOW is a a magazine “for people who love food, drink and fun—and think all three belong together.” The site, designed by ERA404 Designer Chris Whaites and developed by ERA404 Developer, Juliano Ghisi, features insight into current issues, subscription and gift options, as well as a fully automated shopping cart system.
“We were extremely excited to work with [Instant Comma, Inc.],” said ERA404 Creative Director, Don Citarella. “We had the opportunity to be part of the launch of a new magazine with such a unique and niche culture. Their team had some great ideas and the whole process was enjoyable.”
The process began as CHOW CIO, Carol Balacek, fielded offers for a Web design/development partner. “ERA404 submitted a great proposal,” said Balacek. “It demonstrated an understanding of our particular needs, along with sound implementation strategies, and a willingness to commit to tight deadlines. In addition, the costs were reasonable, and I immediately liked both Don and Chris when I met them.”
As with all projects, unforeseen challenges emerged along the way.
“We changed our priorities during the development process, and ERA404 was quick to shift gears to meet our new requirements,” said Balacek. “They proved to be flexible and professional.” As a result, the magazine decided to print ERA404 Creative Group as the Web Designers/Developers in their information page.
The site launched in mid-October of this year, just in time for stocking stuffers and “foodies” (a term Goldman uses to describe her audience) to start preparing for the holiday season.
“I admit,” remarked Citarella, “I’m a huge fan of the magazine, site and food in general. All of my friends and family will be receiving subscriptions this year.”
ERA404 is currently working on The Herb Ritts Foundation’s online presence, and Jonathon Safran Foer’s web site for his new novel, Extremely Loud and Incredibly Close.
About ERA404
Established in August 2000, ERA404 Creative Group, Inc. is a New York-based design, development and marketing agency which shoulders an impressive list of clients ranging from not-for-profit organizations to Fortune-1000 companies nationwide.
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